MSPs

Value Proposition for MSPs:

MSPs are in a daily balancing act.  By providing the service layer between your customers and all of the partners behind you, you’re trying to balance new demands, differentiating yourself, and ensuring zero application down-time for your customers.  That’s quite the challenge when you have demanding customers, new competitors, and you have plans to grow.  Increasing the size of your business while watching about your bottom line requires modern solutions that help you improve your business.

MSP Business Challenges

  • We need to differentiate our services
  • There is a low barrier to entry for MSP competition
  • We are feeling strong competitive price pressures
  • Our customers do not appreciate our infrastructure
  • We have no application benchmark from our software partners
  • We get caught in the blame game due to lack of problem origination intelligence

The MSP Business Model Requires Cloud Application Intelligence

Your business model calls for software partner SLAs, delivering differentiated value, and creating long-term relationships with your customers.  Like all MSPs, you want to grow at a market-leading pace while increasing your high-margin activities.  You deliver critical applications through the cloud, but without a clear operational framework for application intelligence, you are flying blind and that is risky.  The risk you are taking can be expensive to your brand, cost structure, value proposition, and client base.

Because you provide applications that are critical to your customers, Cloud Application Intelligence helps sharpen your MSP business model.  Cloud Application Intelligence is not just a technology discussion.  It is of high interest to the MSP C-Suite since it’s a business model improvement that uses technology to address your top and bottom lines.  ITSonar from Nephos6 increases your real-time intelligence 24X7 using a sophisticated and tiered network effect.  It’s unlike anything on the market for your cloud applications.

MSP CEOs and CFOs appreciate ITSonar’s ability to keep you; 1) compliant with your software partners (SLAs), 2) closing sales deals faster, 3) expanding accounts with complete solutions.  Your business and technical teams avoid the finger-pointing that comes when no one knows what happened to an application.  These are the financial and emotional distractions MSPs cannot afford in a competitive environment.  Keeping up is hard enough, and an automated solution is a welcome addition when it helps your customers, partners, and employees.

When you contact us, we listen to your unique MSP story, learn about your business model, and your offerings.  We can then work with you to understand how we can help you achieve the benefits of easy and affordable Cloud Application Intelligence.

Cloud-y Applications are a Gathering Storm for MSPs

We live in the cloud economy, application economy, the digital economy, and the customer experience economy – all at once.  Your cloud applications link all economies and fuel the MSP’s business model value design.  It’s troubling that so many MSPs have been forced to operate with an unclear and uneven view of application performance.  We have heard everything from the blame game of why an application failed to unsettling stories of surprised CFOs writing 5-figure checks because software partner SLAs were not met.

If you were an air traffic controller, would you like a confused view of your airplanes?  If you worked at Amazon, would you like a limited view of your inventory?  Of course not since flight path intelligence sits at the heart of what air traffic controllers do and inventory intelligence is the lifeblood of Amazon.  Applications exist at the core of your offering, you cannot afford a cloudy view of applications.

MSPs that Manage Cloud-Based Services

MSPs taking over the management of cloud based services for their customers will soon experience, often in a very unpleasant way, the problem of cloudy applications. Many organizations are involved in the end-to-end delivery of these services but only the MSP is the target of customer ire and financial penalties when things go wrong. Not knowing when things go wrong, not knowing quickly who is at fault and not having the forensic data for the customer can mean low margins, lost reputation and loss of trust.

You probably already know that your world is only going to get more complicated.  More applications, more devices, and demanding customers add up to a need for intelligent management tools.  An MSP needs to operate with application transparency to manage risk at the business level.  A solution like ITSonar is simple to implement, works with platforms such as ServiceNow, and is affordable.

MSPs Want to Modernize Application Capabilities

MSP Challenges without ITSonar With ITSonar, MSPs can now…
We need to differentiate our services Develop and deliver new services
There is a low barrier to entry for MSP competition Deploy more complete solutions to increase switching costs
We are feeling strong competitive price pressures Differentiate on delivered value, not price
Our customers do not appreciate our infrastructure Demonstrate the unique value of your infrastructure
We have no application benchmark from our new software partners Determine the performance of an application before you provide it as part of your offerings
We get caught in the blame game due to lack of problem origination intelligence Deliver proactive transparency to know the exact problem before the customer is affected

 

The greater risk for MSPs is to do nothing.  By looking at the aforementioned benefits, you can see how Cloud Application Intelligence is a must-have to staying competitive.  You’re probably wondering how we do this.  Just contact us and we’ll be happy to explain the non-intrusive and tiered technology we use and how it would work in your environment.

When you contact us, we listen to your unique MSP story, learn about your business model, and your offerings.  We can then work with you to understand how we can help you achieve the benefits of easy and affordable Cloud Application Intelligence.

The User Experience Drives the MSP Service Levels Reputation

When your users are happy, everything improves.  You will see new revenue streams and shift the conversation to be more of an IT strategic partner.  Clients will not only continue to be your customer, they become your advocates.  The opposite is true.  When you cannot identify problem origination in an application, delays are created and the UX suffers.  Also, with the right monitoring capability, your employees can remain focused on higher value activities.

By using ITSonar, you will be able to simulate the user experience long before the application is put into operation.  In other words, almost all risk is removed from software deployment prior to the actual User Experience.

UX value using ITSonar

  • UX data and proactive monitoring enables you to optimize network management and service management processes for both agility and quality
  • UX data provides business-relevant guidance on service purchasing, service performance, and technology enablement
  • UX monitoring is the key metric to successfully manage cloud-based services and their delivery over the existing network infrastructure
  • UX’s improvements can be measured and presented in the board room by your customer CIO or vCIO